Indeed.com is the world’s #1 job site. But they had almost no name recognition. So we created a new brand platform and an integrated global campaign to introduce How The World Works. We even went so far as creating job listings on Indeed to find and hire all of the talent and crew for their first-ever commercial.
We were one of the first to use branded Snapchat Stories and launched #BestFirstJobEver on Instagram and LinkedIn, where recent grads could apply to assist legendary National Geographic photographer, Steve Winter, on a photo shoot in Sri Lanka.
Indeed generated over $300 million in revenue in the first six months of the campaign - 57% higher than the previous year.